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True 360° Imaging

High resolution panoramic photography

Professional-quality, fully-interactive 360° images

360° Photography represents the ultimate method of capturing and demonstrating premises, resources, or scenes. I enjoy offering this same service and technology – which I originally set out to achieve for my own music production studio – to fellow companies and businesses both near and far. 360° imaging is fast-becoming the go-to tool over traditional video and imagery for marketing and advertising purposes.

One-Central-Square-Planet
Stone-Age-Houses-Planet
Cathedral-5-Planet
Norwegian-Church-2B-Planet
Restaurant-Planet
Cathedral-3-Planet
Barns-Planet
Cathays-Park-Planet
Chapel-Planet
Stadium-4-Planet
Penarth-Beach-Long-Expo-Planet
Pierhead-Planet
Roath-Park-Lake-Planet
Workmens-Institure-Planet
Vega-House-Bridge-Planet.
Pier-1-Planet
Cathedral-4-Planet
City-Hall-Planet
Panorama-Stone-Planet.
Court-House-Little-Planet
Court-House-Little-Planet
Glamorgan-Building-Planet
Cathedral-2-Planet
Pavilion-Planet

360° images can be added to Google Places and Street View for the ever growing community of users who rely on these services, and on your own website as we see throughout this page. These images garner huge numbers of views, and helps potential customers decide whether to visit by allowing them to see exactly what you’re offering and how you differ from the competition. Countless situations and scenes can be beautifully captured, from shops, gyms, bars, and restaurants, to outdoor spaces, venues, museums, real-estate, exhibition spaces, and beyond.

google-street-view-trusted-photographer-logo-870x292

A certified ‘Google Trusted Street View Photographer’ with over 4 million views on Street View, you’ll find me listed in Google’s database of ‘Available to Hire’ professionals.

True 360° Imaging
True 360° Imaging
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Image Quality

Non-professional 360° images often contain stitch-line errors, missing sections, or other undesirable artefacts which can ruin an otherwise perfect scene. For professional-grade images this is of course unacceptable.  My images are captured in ‘bracketed HDR’ format on a DSLR coupled with high quality optics which, once meticulously stitched together, result in vibrant, crystal-clear 97.5 Megapixel 14k images. For comparison, that’s 3.5x the resolution of a 4k UHD image! The graphic below illustrates the difference:

Image Quality

Non-professional 360° images often contain stitch-line errors, missing sections, or other undesirable artefacts which can ruin an otherwise perfect scene. For professional-grade images this is of course unacceptable.  My images are captured in ‘bracketed HDR’ format on a DSLR coupled with high quality optics which, once meticulously stitched together, result in vibrant, crystal-clear 97.5 Megapixel 14k images. For comparison, that’s 3.5x the resolution of a 4k UHD image! The graphic below illustrates the difference:

Resolution Comparison

Virtual Reality

VR devices such as the HTC Vive and Oculus Rift allow 360° images to be viewed completely immersively – the viewer can look around the room or scene as if they were actually there.

I have a dedicated high-spec VR PC setup along with Oculus Rift and Gear VR devices for demonstration if you haven’t had the opportunity to experience it for yourself. Current ‘top of the line’ VR devices offer a resolution of 8k per eye and so, at an alarming 14k, my images are guaranteed to stand the test of time as consumer VR technology continues to evolve.

How else can the images be used?

Beyond simple informative graphics assets, ‘Virtual Tours’ are the first interesting option. There’s also the ability to show spaces to interested parties who aren’t able to view locations in-person.

Thanks to the high resolution of my images, countless standard-aspect pictures can also be created from each panorama captured. At the top of this page you’ll also have spotted the ‘little planets’ – ideal for use on websites/social media/print materials. Another especially interesting option is the potential for eye-catching ‘over-capture video’ assets as demonstrated in the example below:

Where are you able to shoot?

Utilising high quality carbon fibre and aluminium Manfrotto stands and tripods, my photographic rig has been designed such that it can be carried entirely in one camera bag, allowing me complete freedom. The same specialist panoramic head I use in order to shoot my panoramic images is the same used by Nasa on the International Space Station though I’m yet to test it at such altitudes myself.

How long does it take?

Coupled with experience and practise capturing images in real-world situations with minimum disruption and fast-to-deploy equipment, a single image can potentially be shot within minutes. For busy locations with lots of foot traffic I can of course be at locations outside of public opening hours. After the shoot, the images are then individually hand-stitched and colour graded before being exported ready for the chosen outlet.

Get in touch

true360imaging

Rhodri John
contact@true360imaging.com
+44 (0) 7983 579 656