True 360° Imaging

High resolution panoramic photography

Professional-quality, fully-interactive 360° images

360° Photography represents the ultimate method of capturing and demonstrating premises, resources, or scenes. I enjoy offering this same service and technology – which I originally set out to achieve for my own music production studio – to fellow companies and businesses both near and far. 360° imaging has fast-become the go-to tool over traditional video and imagery for marketing and advertising purposes.

360° images can be added to Google Places, Street View, and Google Business listings, for the huge number of potential customers who rely on these services, and indeed within any website as we see throughout this page. These images garner huge numbers of views and help potential customers realise what you’re offering and how you differ from the competition. Countless situations and scenes can be beautifully captured, from shops, gyms, bars, and restaurants, to outdoor spaces, venues, museums, real-estate, exhibition spaces, and beyond.

A certified ‘Google Trusted Street View Photographer’ with over 7 million views on Street View, you’ll find me listed in Google’s database of ‘Available to Hire’ professionals.

True 360 Imaging

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Image Quality

Non-professional 360° images often contain stitch-line errors, missing sections, or other undesirable artefacts which do little to promote professionalism or quality. My images are captured in RAW bracketed HDR format on a DSLR coupled with superior-grade optics which, once meticulously stitched together, result in vibrant, crystal-clear 132 Megapixel 16k images. For comparison, that’s 4 times the resolution of a 4k UHD image! The graphic below helps illustrate the difference:

Image Quality

Virtual Reality

VR devices such as the HTC Vive and Oculus Rift allow 360° images to be viewed completely immersively, allowing the viewer to look around the room or scene as if they were actually there.

I have a dedicated high-spec VR PC setup along with an Oculus Rift headset for demonstration if you haven’t had the opportunity to experience it for yourself. Current ‘top of the line’ VR devices offer a resolution of 4k per eye (at best) and so, at an alarming 16k, my images are guaranteed to not only look amazing but also stand the test of time as consumer VR technology continues to evolve.

How else can the images be used?

Beyond the incredibly informative graphical assets which 360 degree panoramics provide, ‘Virtual Tours’ are the first interesting option. There is also the ability to show spaces to interested parties who aren’t able to visit locations in-person – which has proven especially important whilst we contend with the current ongoing situation.

Thanks to the incredibly high resolution of my images, countless standard-aspect pictures can also be created from each panorama captured. At the top of this page you’ll also have spotted the ‘little planets’ which are ideal for use on websites/social media/print materials. Another especially interesting option is the potential for eye-catching ‘over-capture video’ assets as demonstrated in the example below:

Where are you able to shoot?

Utilising high quality carbon fibre and aluminium Manfrotto stands and tripods, my photographic rig has been designed such that it can be carried entirely in one camera bag, allowing me complete freedom. The same specialist panoramic head I use in order to shoot my panoramic images is the same used by Nasa on the International Space Station though I’m yet to test it at such altitudes myself.

How long does it take?

Coupled with experience and practise capturing images in real-world situations with minimum disruption and fast-to-deploy equipment, a single image can potentially be shot within minutes. For busy locations with lots of foot traffic I can of course be at locations outside of public opening hours. After the shoot, the raw images are stitched together seamlessly and colour graded before being exported ready for the chosen outlet.